2011 Hyundai Equus First Look

Hyundai surprised the automotive world when displayed the 2010 Hyundai Equus at the 2009 New York Auto Show. A super-luxury sedan boasting a price tag near six figures and the sort of luxury amenities expected of a Mercedes-Benz S-Class, the Equus has been sold in Asian markets for several years. But the company now has plans to sell it in the U.S. When Hyundai first announced it would build the entry-level luxury Genesis, most in the automotive press assumed the automaker was preparing to spin off a separate luxury brand, much as Toyota did with its Lexus nameplate. Many were skeptical when the car appeared at Hyundai dealerships.

Several months, thousands of successful sales and one North American Car of the Year award later, the gamble seems to have paid off. The Genesis offers some equipment found only on $50,000 luxury cars in a $32,000 to $40,000 price range. American are buying it despite the lack of a luxury badge. The Genesis appears to be convincing skeptical auto writers and skeptical car shoppers that Hyundai can build a bargain luxury car.Perhaps we won't be asked to. Rumors say Hyundai may try to bring the Equus stateside in the $50,000 to $60,000 range.

2011 hyundain equus rear view


2011 hyundain equus overhead view


2011 hyundain equus interior


2011 hyundain equus front view


2011 hyundain equus first drive


2011 hyundain equus engine


2011 hyundain equus dashboard

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